Blog
Keep your content fresh.
Notes on content decay, SEO maintenance, and how we build Refreshen.
SEO Content Audit: A Step-by-Step Framework
An SEO content audit is a systematic review of every page on your site, scored against your goals, so you can decide what to keep, update, consolidate, or remove. Here's the full framework, plus the one step most guides skip.
What Is a Content Audit?
A content audit is the systematic review of everything you've published, scored against your goals. Here's the clear definition, the steps, and why the once-a-year version no longer fits.
LLM SEO: how AI decides what to cite, and why freshness is the lever
LLM SEO is the work of getting cited in AI answers. This explains the mechanism behind citation (retrieval, recency, and freshness) and why staleness is the lever you actually control.
Why content decay now costs you AI citations, not just rankings
Content decay used to mean lost rankings. Now it also costs you citations in AI answers. Here's why it matters, why it's hard to catch, and what to do about it.